The Biggest Risk of Working With Us

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The Biggest Risk of Working With Us

There is a moment in almost every sales conversation where I ask a simple question:

What do you see as the biggest risk of working with us?

I ask it because the answer reveals far more than any sales script ever could. It tells me what people are afraid of, what they have experienced before, and what they are quietly carrying into the room.

And the number one answer is always the same.

“You will not do what you say you will do.”

It comes out slowly, sometimes with a laugh to soften it, sometimes with a long pause. But underneath it is the same story.

Most people have been burnt.

They were promised everything.
They received very little.
They were left with the fallout while the provider disappeared.

Once you have felt that, you never forget it. So when you speak to the next consultant, coach, or service provider, it is natural to brace yourself. You hope the next experience will be different, but you are half prepared for it not to be.

And here is the truth I have learned.

You cannot talk someone out of that feeling.

I can say we deliver.
I can say we follow through.
I can tell stories, share case studies, or point to results.

But words have a ceiling.

People trust actions more than promises.

Which is why I have built our entire sales process around showing, not telling.

If I say I will follow up, it goes straight into my diary and you will hear from me on the exact day I said.

If I say there will be a clear next step, you get it. Every conversation ends with clarity on what comes next and who is doing what.

If I say I will challenge you when we work together, I begin doing it in the sales call if I can see an opportunity you are missing. Not to impress you, but because that is genuinely how we work.

These small things matter.
They show consistency.
They show structure.
They show commitment.

And long before the contract is signed, you get a sense of whether we actually do what we say we will do.

Because in the end, trust is not built in a proposal.
It is built in behaviour.

Of course there is always a leap of faith. No matter how thorough the process is, choosing a provider requires an element of belief.

This is why I created the Financial Vision VIP Day.

It allows you to experience how we work before committing to anything larger. You get a full day of clarity, direction, and a practical plan you can use straight away.

And if you reach the end and feel it was not valuable, I give you a full refund. No drama. No awkwardness. No questions.

Because if the biggest fear is that we will not follow through, then the best response is to create an experience where you can see for yourself.

Trust should not be assumed.
It should be earned one action at a time.

Date

November 19th, 2025

Category

AKM Updates

Written by

Samantha Muckett

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